Welcome to Media Kickstart
The Staff and Coach Associates of MediaKickstart.com have watched the music business change, from the demise of the business as we once knew it, to the invention of the Internet and all the technologies, mobile, and software now available to anyone and everyone.
The one thing has not changed in the music business, it will always be about the song, someone performing it, recording it, getting it to as many people as will listen, having those fans buy a copy of the recording, or come to a show to hear it performed. It is also about creating an image and a back story – Branding. It is also, more than ever, about talent, relationship, merchandising, and innovation. Today’s music business is a level playing field, the Web, and the coming Cloud will give anyone with the know-how to access to the world.
The fact that any artist will soon discover is that they must do it themselves. The kinds of individuals and companies that used to provide needed services to record labels are very expensive – if they are even available to new and upcoming talent. There are some wonderful publicity companies out there that do incredible work and if you are at that point in your career availing yourselves of the services of a professional Publicity Company can be the right decision.
Media Kickstart was created to offer services to those trying to get to that point, who don’t have the time, or budget, to hire a full service publicity firm. You can make use of Media Kickstart services, on a pick and choose basis, as you need them, and we will be your partner and your coach in helping you succeed.
As I chat with young artist’s I am taken by the fact that they don’t care much about the mythic stories about the 70s and 80s music biz. The music biz of today is the music biz they know. It’s as it has always been – write a song, sing the song, record the song, sell the song. You have to DIY. To the degree that any artist is successful is a matter of talent, perseverance, expectations, and just honest hard work. – Ken Lehnig
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Dave & Ken are Owner/Publishers of Media Kickstart, along with SanDiegoAcoustic.com and SongwritersMarketplace.com.
